The launch of the Rose Hazelnut flavor had its challenges with a very polarizing flavor profile. The drink is exquisite - so beautiful in scent, to taste and to the eye. We elevated it with a harmonious color palette, graphic shapes and pillars. A very distinct look and feel to this campaign which found its way from the in-store POP to all digital outlets.
It became very buzz worthy and visually the drink created more trial than previous Winter seasonal launches.
Trial of drink ranged from 2-4% increase per store. SOP was readjusted after initial launch lowering the amount of rose flavoring which saw an increase in return of product sales.
Photography: Matt Armendariz