Taco Bell has a program called Feed the Beat which assists up and coming bands with free food and social awareness on their website.
Tapping into the musical aspect without settling on a specific musical genre we turned the traditional Taco 12 Pack into an early 1980's Boom Box. To achieve the right vibe we hired a high-realism illustrator to complete the challenge.
That idea spawned another musical piece of hardware, the wood cassette crate, held by all music aficionados of theme. We located cassettes on eBay and then hand-lettered actual “Feed the Beat” bands on the covers of them. We also hand lettered the exterior crate, which was another personalization people once did.
A perfect pairing and celebration of music, timeless and practical.